“Best all-around writer in the business” – Director, Creative Services, McDonald’s
Whether your need is for a dynamic and memorable speech, original comedy and lyrics, customized performances, a high level panel discussion, recognition ceremony, online content, product launch, sales proposal, print copy - well just about anything with words I probably have the experience that you need. Thanks to three decades serving clients, I have knowledge of a huge variety of businesses from autos to healthcare to consumer products to technology to public policy.
Original Comedy, Lyrics, Performances
“When I’m having a rough day on the job, I remember that song I heard at the convention and it gets me through” – McDonald’s Manager
We’ve come a long way since the days of the “industrial musicals” celebrated in Steve Young’s fun book, “Everything’s Coming up Profits” and I’ve enjoyed helping to drive the change.
Nowadays there are many, many ways to energize a branded event with theatricality. Over the years I’ve learned how to write those components in a way that is relevant, contemporary, motivating and inspiring.
Some clients for whom I’ve written original comedy, musical production numbers, and customized performances with both hired casts or celebrity talent include:
Abbott/Abbvie, AMC , Apple, Audi of America, AstraZeneca, Bayer, BMW, Cablevision Systems, Canon, Coldwell Banker, Century 21, ESPN, Frito-Lay, General Motors Asia, IBM, McDonald’s, Merck, Pepsi, Pfizer, Sanofi/Aventis, Showtime, State Farm, Toyota, Xerox, YMCA of the USA